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Asian woman with copper curly hair
Kathryn Bernardo lets her curly, red hair down.

Red Hair Is In: 5 Ways for Everyone to Rock the Trend

The stars are seeing red and so can you. Here are 5 ways you can rock the red hair trend.

May 7, 2022
Read Time: 3 Minutes

Go for Its Modern Iteration>

Choose a Red that Flatters Your Skin Tone>

Add Dimension with Highlights>

Use Products for Colored Hair>

Keep it Shiny>


The It girls have gone red, and you can, too. Red hair, being a standout color in a sea of browns and blacks, can be an intimidating concept. But it can give that boost of confidence and radiance that you want for the summer. The key to doing it right is finding a shade that flatters your skin tone, which isn’t as difficult as it sounds. Here are five ways to rock the red hair trend today.

Go for Its Modern Iteration

Woman in black tank top looking at the camera
Kendall Jenner debuted her copper locks on the runway.

The latest version of the red hair trend is softer and more accessible than its bold, punk-inclined predecessors. With the wrong shade, you could easily date yourself and look the opposite of trendy. To rock the look for these times, go for coppers, strawberry blondes, and sunset reds. These would look fresh and at the moment, especially with natural-looking makeup (no emo eyeliners, please!)

Choose a Red that Flatters Your Skin Tone

Woman in red and pink outfit holding a cat
Red hair brightens Maude Apatow’s features.

You can pull off red hair no matter what your skin tone is by finding a shade that matches your skin undertone. Your skin tone is the color of your skin’s surface, while the undertone is the subtle, underlying hue that determines your “glow.” Is it cool, warm, or neutral? Check your veins! If they’re blue or purple, you have cool undertones. If they are green, you have warm undertones. And if you’re unsure, then you’re most likely neutral.

Darker and neutral skin tones go well with bright auburn hues, like Kathryns. On the other hand, medium to pale-skinned girls like Maude would look awesome in copper shades, which have orange-brown tones in them. Of course, if you’d like to rebel against the conventions and just pick the red you want, you can do so, too.

Add Dimension with Highlights

Woman with a red hat and checkered coat
Barbie Ferreira embraces warm, dimensional copper tones on her hair.

To keep the look from looking too 2000s punk-rock, avoid a solid block of color and go for highlights and lowlights. Orange and yellow tones can create depth and keep your hair from looking flat. Barbie Ferreira’s dimensional copper ‘do is the perfect example of a modern version of the red hair trend.

Use Products for Colored Hair

Once you go for color as vibrant as copper, pinot, or strawberry blonde, you’re gonna have to swap your regular shampoo for products specifically for color-treated hair. Keep your hair color vibrant with TRESemmé Pro-Color Series Color Radiance Shampoo. This product infuses the hair cuticles with pigment to keep them looking fresh and prevent brassiness. It also has anti-fade technology to keep the color intact, and jojoba oil to give your hair moisture and shine.

Keep it Shiny

Woman with short, red hair in white dress
Brittany Snow’s short ginger hair is chic and refreshing.

Shine is one of the key characteristics of healthy hair. It indicates that your hair cuticles are smooth and not damaged, that your hair doesn’t have breakage or split ends, and that you’re retaining moisture. Keep your hair looking healthy and in top shape by using a shine serum like TRESemmé Keratin Smooth Shine Serum. It delivers five smoothing benefits: fighting frizz, detangles knots, boosts shine, adds softness, and tames flyaways.

Anyone can rock the red hair trend with a little bit of color matching and hair care. To make sure you get your best red yet, consult your stylist for your most flattering shade.

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