Hair Care

Buhaghag hair? Stop frizz in its tracks with keratin.

The Benefits of Keratin Treatments>

Enjoy the Benefits of Keratin at Home>

Keratin is a protein that serves as the structural building block of our hair, skin, and nails. In hair care, it is used as a treatment that smoothens and improves shine in our hair strands. Salons offer keratin treatments, sometimes called a Brazilian blowout, to make hair look straighter and softer. Because these treatments don’t come cheap plus we’ve been staying home and can’t easily go to the salon nowadays, at-home keratin shampoos have become highly sought-after. Here’s a sneak peek of a product that will change your hair care routine for the better.

The Benefits of Keratin Treatments

Martine Cajucom shows off her straight and sleek hair thanks to TRESemmé, as captured by Je Villaroman. (Credit: instagram/jevillaroman)

To appreciate the benefits of keratin treatments at home, we need to establish what a salon keratin treatment is. Keratin treatment involves setting aside some time to sit in a salon. Since it can take a bit of time, an appointment is advisable. At the salon, you’ll get your hair washed, and the stylist will comb the treatment onto your wet hair. It’ll sit for around 30 minutes, and then the stylist will dry your hair and press section-by-section with a flat iron to seal in the treatment.

The process can take a few hours, so make sure you have a free day before going. You might also need to avoid washing your hair for a couple of days and only use conditioner for a week. 

It’s a tedious process, but the results keep women coming back: soft, smooth and shiny hair. By infusing the hair with keratin and ironing it in place, the overlapping cells that comprise our hair strands are smoothed out. This gives hair a lot of shine and a lot less frizz. If you don't wash your hair daily, your salon-smooth hair can last for up to six months. 

Enjoy the Benefits of Keratin at Home

Loving this short look on Janine Gutierrez, who uses TRESemmé to keep her locks healthy and shiny. (Credit: instagram/janinegutierrez)

The great news is that you don’t need to go to the salon to enjoy the benefits of a Keratin treatment.

TRESemmé Keratin Smooth KERA10 Shampoo is a new product that lets you bring the benefits of keratin treatments into your at-home haircare regimen. It is formulated with KERA10 Protein Complex, which penetrates hair 10 layers deep — more than any other formula out there. In particular, this shampoo delivers 10 salon benefits in one wash: softness, shine, smoothness, anti-frizz, detangling, strengthening, anti-humidity, taming flyaway, heat protection, and a long-lasting fragrance.

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This formula also contains argan oil, a nutrient-rich oil often called “liquid gold”. It is loaded with fatty acids and antioxidants such as vitamin E that nourish and protect your hair and scalp. It has anti-inflammatory properties that soothe irritation. On top of all these, it prevents hair breakage by protecting hair from free radicals and heat damage — keeping it healthy and strong as it grows. 

You can use this keratin shampoo to maintain your hair in between treatments or bring the salon experience to your home and enjoy the benefits of keratin every time you wash your hair