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From Unilever Beauty Experts

7 Blue Eyeshadow Looks That Aren’t Dated

Blue truly is the hottest color of this season. Check out these cool-looking blue eyeshadow ideas that can level up your style game.

April 20, 2024
Read Time: 3 Minutes

Few beauty trends managed to steal the spotlight through the decades quite like blue eyeshadow. Since its debut in the 1960s, this icy look has attracted many devotees, from pop stars to supermodels. The big reason? It’s edgy (and much easier) to pull off than smokey eye makeup, which is not everyone’s cup of tea. Plus, it adds instant coolness to your style. If you feel like dipping your toe in blue-makeup waters, read on.

Cold Girl Core

Lily Rose Depp with a pale blue eye makeup and nude lips.
Frosty eye makeup might help make the summer months more bearable, style-wise. (Instagram.com/beautycrew)

Ignore the fact that it’s hot and humid all year round in the Philippines – TikTok’s viral “I’m Cold” makeup has nothing to do with the weather. It’s all about blue eyeshadow, flushed cheeks, and nude lips. Reach for a sky-blue shade as the base for your eye makeup and top the center with a white, non-glittery highlighter. Finally, sweep some blush on your cheeks, nose, and chin.

Washed Denim

Kendall Jenner with denim eye makeup, pink blush, and lip gloss.
Kendall Jenner’s washed denim makeup goes perfectly with your favorite jeans. (Instagram.com/maryphillips)

Not really a pale blue kind of gal? Lucky for you, TikTok has a toned-down version of the cold girl makeup, and it’s totally wearable for casual outings. The washed denim trend calls for a gray-blue tone, a fresh coat of mascara, and feathery brows. Keep the rest of your makeup simple with a pinkish gloss and a rosy glow on the apples of your cheeks.

Bold With Cobalt

A portrait of a woman with smokey blue eyeshadow.
Channel Britney’s look in Toxic, but make it extra smokey. (Instagram.com/steph_mua)

Britney Spears’ shimmery blue eyeshadow in Toxic music video remains iconic to this day. But if you’re craving more sass, smoke it out with a cobalt pigment. Apply the color on the outer corners of your eyes and buff it out with dark gray shadow. For intensity, finish the look with a metallic sapphire highlighter. You’ll be surprised at how much the cool-toned hues bring out the warmth in your brown eyes.

Graphic Liner

A portrait of a woman with blue graphic eyeliner look.
An angled brush is your best friend when creating a graphic eye makeup look. (Instagram.com/wongs)

Girls with monolids can hop on the blue eyeshadow craze, too! For this party-ready look, trade your go-to black eyeliner for a small, angled brush. First, sketch out the cut-crease wings using a deep navy color. Then, dip a smudger brush into an aqua shade to softly blend the wings. Don’t worry if you make a mistake – you can clean it up later with a fine-tipped cotton bud and micellar water.

All Blinged Out

A portrait of Alexa Demie with blue eye makeup and rhinestones glued on her eyelid.
When placing the rhinestones, work in sections for better precision. (Pinterest.com/butterfliaa)

If the last time you dabbled with blue-eye makeup was in middle school, up your game with a touch of bling like Maddy Perez in Euphoria. Make your inner teen proud!

Recreating Maddy’s cheerleading glam is not as hard as it seems. You do need steady hands, though. Start by laying down a matte blue pigment across your lids. Wing it up toward your brow bone for a lifted shape. For the final step, stick rhinestones along the edge of your cat-eye with lash glue.

Mermaid Magic

A portrait of a woman with blue-purple gradient eye makeup look.
Don’t be shy! Apply as much glitter as you want to really amp up the mermaid vibes. (Instagram.com/jolagerroos)

This siren-meets-space-princess look means you will 100% be the center of attention in any room. It’s one of the hardest blue makeup looks to pull off, but we think the payoff is worth the effort. Fill in your lids with a cerulean shadow and extend it to the creases. Next, make a gradient by blending a violet-blue shade toward the focal point of the eyes and the lower lash line. Complete with black eyeliner and falsies.

A Splash of Aqua

A portrait of a woman with brown and blue eyeshadow look.
Use your finger or a stamp brush to apply the blue eyeshadow on the center of your lids. (Pinterest.com/myniite)

Are you a latte makeup girl through and through? We don’t blame you – it’s hard to move on from a classic. However, taking a little makeup leap can bring a refreshing twist to your beauty routine. Just swipe on an electric blue eyeshadow above your pupils. That’s it – nothing too crazy, but enough playfulness to wow everyone around you. 

After having fun with blue eyeshadow, don’t forget to take off your makeup before going to bed. Sleeping with makeup on can clog pores, causing breakouts. So, be sure to cleanse your face with Eskinol Pimple Relief Micellar Water. Infused with cica and green tea extracts, it lifts all the debris on your skin and soothes any redness. If you have dry skin, use Eskinol Naturals Micellar Water Hydrate with Natural Aloe Extracts since it helps lock in moisture while purifying the skin.

Are you determined to have your blue eyeshadow moment? It looks intimidating at first, but you can always customize it to your liking. Try any of these ideas and, who knows, you might find a new favorite.

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