This Protective Hair Mask Is a Must-Have for Your Pamper Day

Damage repair is not enough to maintain healthy locks – your hair needs protection, too. On your next pamper day, try focusing on your “mane” concerns to give your hair the next-level care it deserves. Better yet, have a good hair week with a new product that defends it from heat, styling, stress, and other causes of damage. Follow this simple weekend routine to keep your hair strong and damage-free.

If you usually blow-dry your hair, use heat styling tools, or put it up in tight hairstyles, the weekend is a good time to give it a break. Hair gets weaker every time you expose it to heat and tension.

A 2020 study by the Indian Dermatology Online Journal found that women who heat-style their hair for six months are more likely to have microscopic damage. These include fraying, breakage, bulges, dents, weathering changes, and thinning. Long periods of sun exposure and chemical treatments also cause these changes in the hair structure.

Another study by the Journal of Cosmetic Dermatology published in 2019 reveals that heat damage may be potentially worse in Asian hair. Loss of protein, as well as changes in the cuticle, was also more apparent.

Give your hair a break by literally letting it loose for the weekend. Air-dry your wet locks and avoid styling and heavy products. If you must wear it in a ponytail, use a silk scrunchie or scarf, which is gentler on the strands.

Over a week, shampoo, conditioner, and sticky styling products can build up on your hair and scalp. Since you’re also likely to be rushing through your haircare routine on weekdays, this is almost unavoidable. Buildup, along with sweat, dirt, and oil, can clog your hair follicles and cause irritation. If left untreated, you could start experiencing hair fall from weak strands.

Make it up to your locks on your designated pamper day by taking the time to do a deep clean. Wash your hair with Dove Intense Repair Keratin Tri-Silk Serum Shampoo, which repairs and nourishes damaged hair. Use a scalp brush to scrub away any buildup and stimulate your scalp. Don’t forget to rinse thoroughly.

Conditioning your strands is an essential part of a daily haircare routine. The process replenishes your hair’s lost moisture, smoothens cuticles, and “seals” the hair shaft. Your hair will love you for it, especially if frequent styling has ruffled your cuticles (hello, frizz!).

After shampooing, use Dove Intense Repair 1 Minute Serum Conditioner, which helps reconstruct the hair’s internal structure. It contains serum capsules that smoothen visible signs of damage in just one minute. Apply through wet hair from the middle to the ends.

Now here comes the good part. After addressing the signs of damage, pamper your locks with Dove Advanced Keratin Treatment Mask for advanced recovery and protection from extreme hair damage. This product has Kera-Shield Complex, which repairs hair and protects it from the damaging effects of styling. It combines the power of a keratin shot with niacinamide and vitamin complex to prevent further weakening and breakage.

Use this for instant but long-lasting benefits. Scoop the treatment from the tub and coat your wet hair from the middle to the ends. Leave it on for at least one minute, then rinse thoroughly.

Want a good hair week? Follow this repairing and protective haircare routine on your next pamper day. Get 50% off the Dove Advanced Keratin Treatment Mask at all Watsons branches nationwide from October 3, until supplies last.