How Hair Proteins Are Used in Damage Care

Hair is more than just a style statement; it's also a reflection of your personality. However, various factors like heat styling, chemical treatments, and environmental stressors can cause hair damage, leading to dullness, dryness, and breakage. Surely, that’s not the vibe you want to portray. Fortunately, science has a solution for restoring hair health: hair proteins. Learn more about them below.

Hair proteins, the building blocks of hair, are made up of amino acids that are produced when the body breaks down protein in food. These proteins provide strength, elasticity, and resilience to your locks. Keratin, the most abundant protein in hair, forms a protective shield around the hair shaft, defending it against damage. Other significant hair proteins include collagen, which provides thickness and volume, and elastin, which gives hair its elasticity.

Proteins play a crucial role in hair care, especially for damaged strands. They help replenish the hair's natural protein content, which can be depleted due to external stress. In shampoos and conditioners, hair proteins cling to the hair cuticle, making it smoother and more resilient. These treatments, whether as part of a daily routine or as a weekly intensive mask, can:

Repair and Strengthen: Protein treatments help fill in the gaps in the hair shaft where proteins have been lost due to damage, effectively repairing and strengthening the hair.

Moisture Retention: Proteins reduce moisture loss by sealing water in the hair shaft.

Reduced Breakage: By fortifying the hair structure, proteins minimize breakage and split ends, resulting in longer, healthier hair.

Enhanced Elasticity: Protein treatments can improve the hair's elasticity, making it less prone to snapping when brushed or styled.

Shine and Smoothness: Proteins help smoothen the hair cuticle, leading to shinier, silkier hair that is easier to manage.

Dove has harnessed the power of proteins in their new range of products featuring Bio-Protein Care technology. This technology mimics the natural proteins found in healthy hair, helping restore damaged hair to its former glory. The range has four variants to address different hair concerns. Use the shampoos and conditioners together for best results.

Dove Ceramide Intense Repair: Uses ceramides to help seal in nutrients and protect the hair’s outer layer with regular use, for 10x stronger, smoother hair.

Dove Bio-Keratin Straight & Silky: Has bio-keratin to help smoothen and protect hair from humidity and frizz with regular use for 72 hours.

Dove Biotin Hair Fall Rescue: Harnesses the power of biotin to help fortify weakened hair with regular use, for 10x less hair fall.

Dove Restorative Oil Nourishing Care: Infused with restorative oils like argan oil, marula oil, and sunflower seed oil, this helps lock in moisture in the hair with regular use, for 2x smoother, moisturized hair.

Hair proteins are the unsung heroes of hair health, providing strength, resilience, and protection against damage. Whether your hair is dry, dull, or damaged, adding a protein treatment to your haircare routine can make a significant difference. With Dove's Bio-Protein Care technology, you can harness the power of proteins to restore your hair to health and vitality.