The Diane Keaton Effect: How to Exude the Coastal Grandmother Vibe at Any Age

It’s been a long time coming. Diane Keaton has been a style icon in every film she has made. Now we have a name for her look: the coastal grandmother. Quirky, headstrong, wise, and cool in her way, she's learned to manage everything with age and experience: her kids, business, the home, belly rolls, and even personal issues. More importantly, she’s living her best life along a coast somewhere, picking up sea glass in the mornings and sipping wine on the porch in the afternoons.

Make no mistake. The coastal granny has every right to live such a laid-back, charmed life. But it doesn’t mean it’s only for rich, older women with apos — you, too, can rock this look.

Diane Keaton was peak coastal grandmother in Something’s Gotta Give. She wears cashmere turtleneck sweaters, comfy khakis, linen robes, and crisp, white bucket hats. The peg? Classic-cut tops, wide-leg trousers, and gusot-mayaman everything. She's always in a comfortable, neutral ensemble. She has to be able to curl up on her corner sofa with a glass of wine and a good book. 

Unlike the Emily Gilmores of the world, a coastal grandmother is never stern. Forget matching plates or perfectly pressed linens. This type of lola is relaxed and self-deprecating. She doesn’t sweat the small stuff and she laughs a lot. Her laugh isn’t reserved. It’s not even polite. Often, it goes from giggle to cackle to guffaw without anything much in between. 

Speaking of cackling, she doesn’t worry about her laugh lines either. Diane Keaton herself is aging gracefully and continues to deny having had any work done. The whole coastal grandma vibe is all about being natural, elegant, and warm. Of course, no judgment if you want to have botox or fillers here and there, just make sure you don’t go overboard or you’ll have to join a totally different rom-com.

For naturally radiant skin, use POND'S Age Miracle Double Action Serum. This has skin refining and brightening niacinamide and probiotic complex for a youthful glow. Shampoo your hair with Love Beauty and Planet Coconut Water & Mimosa Flower Volume and Bounty Shampoo, which will instantly transport you to the beach with its refreshing scent.

Finally, stay fresh and dry with Dove 0% Aluminum Deodorant Aerosol, which is as elegant as a deodorant can get. It has no alcohol or aluminum and is made with ¼ moisturizing cream for silky smooth underarms.

Letting go of control is a standard Diane Keaton film trope, even when she’s not a coastal grandma. Whether it’s relieving her fear of dating, the chokehold she has on her daughter, or some long-standing family drama, she manages to do it by opening up to possibilities. It starts by saying yes to something she is at first resistant to. Sounds easy enough, right?

If anything can get anyone through living alone in a beach house, it’s taking pleasure in being alone. Enjoying your own company and being able to entertain yourself are marks of a true coastal grandmother. She keeps busy with hobbies, errands, and family stuff — and genuinely enjoys every minute. She’s not much of a Marites, either. She is a picture of contentment.

Channel your inner Diane Keaton and start living the coastal grandmother life of your dreams today with these tips.