Why 97% of Filipinas Love This Gentle Cleanser

That satisfying, squeaky-clean feeling you sometimes get after washing your face isn’t always good. Your skin needs moisture to function and heal. When it feels tight, it’s dry and depleted of natural oils. Switching to a gentle cleanser – as many Filipinas have – can save your skin. Read on to know more about giving your skin the care it deserves.

Everything you do to your face, every product you apply on your skin, affects your skin barrier, the outermost layer of your skin. It’s responsible for protecting you from all sorts of aggressors.

According to the Journal of Clinical Aesthetic Dermatology, the skin barrier has five functions. It prevents water loss and maintains the skin’s pH level. Its antimicrobial properties guard against bacteria and protect your skin cells and tissues against oxidative damage. Immune cells fight invading organisms while hosting good bacteria. Lastly, it defends the skin against photodamage from UV rays.

The secret to keeping your skin barrier intact? Moisture. Mostly, moisturizing keeps everything in check and helps your skin repair itself. The chemicals and harsh formulas in some products – such as regular bar soap – can strip your skin of this moisture, leaving it unprotected. You know your skin barrier is compromised if it’s dry, scaly, itchy, rough, discolored, prone to breakouts, sensitive, or frequently infected.

One way to protect and restore your barrier is to switch to a gentle cleanser that hydrates and nourishes the skin with moisture. When your cleansing ritual is on point, your skin becomes softer, smoother, and healthier.

Gone are the days when Filipinas loved that squeaky clean feeling on their skin. More women are learning that this doesn’t make your skin healthier but makes it more vulnerable to irritation and damage. A new gentle cleanser, Dove Facial Cleansing Mousse Moisture Care, ticks all the boxes when it comes to keeping your skin clean, but also moisturized and protected. Unlike harsh soaps and facial washes, it won’t make your skin feel tight, dry, and itchy after every wash.

Based on a Try & Review study involving 202 Filipinas, 94% of women who tried it say it gives their skin superior care. Meanwhile, 95% agree that it makes skin radiant and moisturized, and 97% say it makes skin smooth and plump. Moreover, 97% trust it enough to recommend it to their friends and family.

Dove Facial Cleansing Mousse Moisture Care comes in a unique mousse formula that delivers a rich lather. It penetrates the skin and infuses it with Hya-Boost serum, which replenishes the skin barrier, leaving skin clean, moisturized, and soft. Instead of that “stripped” sensation, this gentle cleanser leaves the skin with#ThatDoveFaceFeeling.

It also comes in Dove Facial Cleansing Mousse Brightening Care for visibly brighter, more even-toned skin and Dove Facial Cleansing Mousse Oil Control Care for sebum control and refined pores. Choose a variant that best suits your needs for moisturized skin that lasts 24 hours.

Forget what you know about cleansing and start fresh. Here are some dos and don’ts that can help you achieve healthy skin.

DO use a gentle cleanser that won’t strip your skin of moisture.

DON’T scrub your face with abrasive products and materials.

DO massage your skin gently with your cleanser for at least 30 seconds.

DON’T use hot water on your face. Rinse it with lukewarm water.

DO pat your skin dry with a towel.

DON’T go to sleep with your makeup on.

DO wash your face after sweating from being outdoors or working out.

DO visit your dermatologist regularly to address any skin problems that require professional treatment.

You don’t need harsh chemicals to achieve your skin goals. Switching to a gentle cleanser can change it for the better.